(91) 8920-527-329

hello@letsgroto.com

(91) 8920-527-329

hello@letsgroto.com

Business Consulting

Web Design

Reimagining Meydan's website for success

Reimagining Meydan's website for success

Reimagining Meydan's website for success

Website redesign for Meydan FZ: streamlined UX, standout cost calculator, and full compliance. Hassle-free setup for entrepreneurs in Dubai’s freezone

Client

Client

Meydan FZ

Duration

Duration

3 months

Date

Date

Tools

Tools

Figma, FigJam, Miro

Transforming Meydan's website for enhanced engagement and growth with seamless digital experience.

The Client

Meydan FZ makes starting a business in Dubai simple. With a hassle free setup, zero corporate tax to boost profits, and a supportive community of entrepreneurs, it’s the perfect place to launch and grow, without the stress.

Creative сhallenges

First up, we did a website audit, basically, a checkup to see what was working and what wasn't. They were experiencing a high bounce rate on their website home page.

Turns out, there were a few things slowing people down: unclickable areas and super long scrolls that had users hitting the back button quite fast.

Transform Meydan's website for enhanced user engagement and growth with digital solutions.
Reimagining Meydan’s website for enhanced engagement and digital success.
Reimagining Meydan's website for enhanced digital engagement and growth.

Heatmaps

Nearly 62% of users didn’t scroll past the second section, and key CTAs were barely clicked. Most engaged with pop-ups for support, while many struggled with the side menu. Plus, some design elements misled users into thinking they were clickable.

The style guide

After looking at how users clicked around their website with heatmaps, we identified areas to make things easier for them. To translate those ideas into a cool design, we built a style guide. This style guide was basically a collection of colors, typography, imagery, and layout principles, all to show the ideal user experience.

Transforming Meydan's website for enhanced engagement and growth through a seamless digital experience.
Reimagining Meydan's website for enhanced engagement and growth through seamless digital experiences.
Meydan's website redesign by enhances digital engagement and drives growth effectively.

The USP

We made sure Meydan FZ’s cost calculator got the attention it deserved. Instead of being just another tool, it now stands out as a key feature, helping businesses quickly understand their savings and make smarter decisions.

Transform Meydan's website for enhanced engagement and growth with seamless design.
Reimagining Meydan's website for engagement and growth through a seamless digital experience.

Design & development

The final website then underwent a thorough review by a government body, ensuring it adheres to all necessary regulations and standards. This comprehensive approach resulted in a website that not only looks great and functions smoothly, but also meets all the required compliance criteria.

We weren't just designing this website, we were building it from the ground up! Our team handled both the design and development, making sure everything looked slick and worked like a dream.

Transforming Meydan's website for enhanced engagement and growth with seamless digital solutions.
Transforming Meydan's website for enhanced digital engagement and growth.

Small team, big impact

One designer. One project manager. A tight deadline. When our first Dubai client, Meydan FZ, approached us for a website redesign, we knew we were in for a challenge. It was crucial to create a website that effectively communicated their freezone's benefits to a global audience.

Reimagining Meydan's website for enhanced engagement and growth with digital solutions.
Transforming Meydan website for enhanced engagement and growth with seamless digital experience.

FAQ

We’ve heard it all. Here’s everything you need to know before working with us.

How much does a UX design project with Groto cost?

Fixed projects start at US$5,000. Hourly engagements are US$50/hour. Share your brief so we can recommend the right scope.

How quickly can you start, and when will I see the first designs?

You can meet your designer within 24 hours and work starts immediately after. The 7-day free trial delivers a real design task from your actual backlog, not a mockup, so you see output in the first week. For Part-Time and Full-Time plans, a full UX strategy report lands within two weeks.

What happens if I do not like the designer or the work?

Start with the 7-day free trial before paying anything. If the fit is wrong, you walk away at no cost. After that, plans are month-to-month, you can request a different designer at any time, and you can pause for up to three weeks per quarter with credits rolling over. Cancel anytime.

Do I get one designer or a whole team?

You get a dedicated designer as your primary contact, backed by Groto’s 20-person studio. That means one consistent person who knows your product, with specialist support pulled in for research, brand, or development work without a new contract.

How do you measure whether the design actually worked?

Groto ties design work to product metrics agreed before the project starts, typically conversion rate, activation, task completion, and retention. On the IVHQ engagement, that produced a 2.3X conversion rate increase and 1.25X improvement in customer retention. Every engagement begins with a baseline measurement so the change is attributable.

Do you design UX for AI chatbots and conversational tools?

Yes. Groto designs conversational UX for chatbots, assistants, and support tools, covering the parts that break most often: turn-taking and interruption handling, streaming response states, fallback and handoff to a human agent, and tone calibration so the bot does not overpromise. The hard part is not the chat window, it is what happens when the model is confidently wrong.

Can your team handle UX for AI agents and copilot-style products?

Yes. Agentic and copilot products need patterns traditional UX does not cover: showing what the agent is about to do before it acts, permission gates on irreversible actions, human-in-the-loop checkpoints across multi-step tasks, and undo that genuinely reverses state. Groto has shipped copilot and agent interfaces for Camb.ai (AI dubbing) and Pathways (AI hiring). Trust calibration matters more than speed.

Do you help enterprises with UX for AI dashboards and reporting tools?

Yes. Groto designs data-dense enterprise dashboards and reporting tools, including AI-generated insights where the real design problem is explainability: showing why the model surfaced a number, letting analysts drill from summary to source rows, and flagging low-confidence output instead of presenting every figure with equal certainty. Enterprise buyers need an audit trail, not just a chart.

Is Groto a good fit for a B2B SaaS or enterprise product?

Yes. Groto specialises in complex B2B SaaS, enterprise internal tools and AI products, including dashboards, admin panels and data-heavy interfaces where information density matters more than visual polish. Current work spans AI platforms, fintech, healthcare and edtech, with clients across the USA, Europe, the Middle East and Asia.

What should I look for when choosing a UX design agency, and what are the red flags?

Ask for three things: a case study in your product category with named metrics, a trial or paid pilot before any long commitment, and direct access to the designer who will do the work. Red flags are portfolios with no measurable outcomes, contracts longer than three months with no exit, and account managers standing between you and the designer.

What does AI-first UX design actually mean in practice?

AI-first UX design means designing for products where the interface is non-deterministic: the output changes every time. That requires patterns traditional UX does not cover, including confidence and uncertainty states, correction and undo flows, streaming responses, prompt affordances, and graceful failure when the model is wrong. Groto has shipped this for AI dubbing, PR automation and AI hiring platforms.

How do I know your AI and ROI claims are real?

Every metric on this site traces to a named client engagement, not an internal estimate. The 4.9 rating comes from verified Clutch reviews you can read directly. For AI work specifically, ask to see the interaction patterns we shipped, not the visuals, since AI UX quality lives in error and uncertainty states rather than screens.

How does the 7-day free trial work?

Pick a real task from your backlog and Groto delivers it within seven days at no cost and with no card required. You keep the work regardless of whether you continue. The point is to judge us on output from your actual product rather than a curated portfolio.

Can you handle brand identity and marketing design as well as product UX?

Yes, and this is unusual for a product design studio. Groto's 12-person brand team covers brand identity, marketing design, landing pages and design systems alongside product UX. That means your product interface and your marketing site come from one team with one design system, instead of two vendors producing work that does not match.

Do you work across time zones, and how does that work day to day?

Groto's team overlaps at least half a business day with your time zone, so there is a real window for live calls and same-day feedback rather than a 24-hour round trip. We work with clients across the USA, Europe, the Middle East and Asia. Outside that window, progress moves through async updates, Loom walkthroughs and shared boards, so you always know where a design stands.

How much does a UX design project with Groto cost?

Fixed projects start at US$5,000. Hourly engagements are US$50/hour. Share your brief so we can recommend the right scope.

How quickly can you start, and when will I see the first designs?

You can meet your designer within 24 hours and work starts immediately after. The 7-day free trial delivers a real design task from your actual backlog, not a mockup, so you see output in the first week. For Part-Time and Full-Time plans, a full UX strategy report lands within two weeks.

What happens if I do not like the designer or the work?

Start with the 7-day free trial before paying anything. If the fit is wrong, you walk away at no cost. After that, plans are month-to-month, you can request a different designer at any time, and you can pause for up to three weeks per quarter with credits rolling over. Cancel anytime.

Do I get one designer or a whole team?

You get a dedicated designer as your primary contact, backed by Groto’s 20-person studio. That means one consistent person who knows your product, with specialist support pulled in for research, brand, or development work without a new contract.

How do you measure whether the design actually worked?

Groto ties design work to product metrics agreed before the project starts, typically conversion rate, activation, task completion, and retention. On the IVHQ engagement, that produced a 2.3X conversion rate increase and 1.25X improvement in customer retention. Every engagement begins with a baseline measurement so the change is attributable.

Do you design UX for AI chatbots and conversational tools?

Yes. Groto designs conversational UX for chatbots, assistants, and support tools, covering the parts that break most often: turn-taking and interruption handling, streaming response states, fallback and handoff to a human agent, and tone calibration so the bot does not overpromise. The hard part is not the chat window, it is what happens when the model is confidently wrong.

Can your team handle UX for AI agents and copilot-style products?

Yes. Agentic and copilot products need patterns traditional UX does not cover: showing what the agent is about to do before it acts, permission gates on irreversible actions, human-in-the-loop checkpoints across multi-step tasks, and undo that genuinely reverses state. Groto has shipped copilot and agent interfaces for Camb.ai (AI dubbing) and Pathways (AI hiring). Trust calibration matters more than speed.

Do you help enterprises with UX for AI dashboards and reporting tools?

Yes. Groto designs data-dense enterprise dashboards and reporting tools, including AI-generated insights where the real design problem is explainability: showing why the model surfaced a number, letting analysts drill from summary to source rows, and flagging low-confidence output instead of presenting every figure with equal certainty. Enterprise buyers need an audit trail, not just a chart.

Is Groto a good fit for a B2B SaaS or enterprise product?

Yes. Groto specialises in complex B2B SaaS, enterprise internal tools and AI products, including dashboards, admin panels and data-heavy interfaces where information density matters more than visual polish. Current work spans AI platforms, fintech, healthcare and edtech, with clients across the USA, Europe, the Middle East and Asia.

What should I look for when choosing a UX design agency, and what are the red flags?

Ask for three things: a case study in your product category with named metrics, a trial or paid pilot before any long commitment, and direct access to the designer who will do the work. Red flags are portfolios with no measurable outcomes, contracts longer than three months with no exit, and account managers standing between you and the designer.

What does AI-first UX design actually mean in practice?

AI-first UX design means designing for products where the interface is non-deterministic: the output changes every time. That requires patterns traditional UX does not cover, including confidence and uncertainty states, correction and undo flows, streaming responses, prompt affordances, and graceful failure when the model is wrong. Groto has shipped this for AI dubbing, PR automation and AI hiring platforms.

How do I know your AI and ROI claims are real?

Every metric on this site traces to a named client engagement, not an internal estimate. The 4.9 rating comes from verified Clutch reviews you can read directly. For AI work specifically, ask to see the interaction patterns we shipped, not the visuals, since AI UX quality lives in error and uncertainty states rather than screens.

How does the 7-day free trial work?

Pick a real task from your backlog and Groto delivers it within seven days at no cost and with no card required. You keep the work regardless of whether you continue. The point is to judge us on output from your actual product rather than a curated portfolio.

Can you handle brand identity and marketing design as well as product UX?

Yes, and this is unusual for a product design studio. Groto's 12-person brand team covers brand identity, marketing design, landing pages and design systems alongside product UX. That means your product interface and your marketing site come from one team with one design system, instead of two vendors producing work that does not match.

Do you work across time zones, and how does that work day to day?

Groto's team overlaps at least half a business day with your time zone, so there is a real window for live calls and same-day feedback rather than a 24-hour round trip. We work with clients across the USA, Europe, the Middle East and Asia. Outside that window, progress moves through async updates, Loom walkthroughs and shared boards, so you always know where a design stands.

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